About
I've been designing products for one of the world's largest creator commerce platforms. I lead the design of complex B2B experiences that enable sellers, creators, and agencies to collaborate more effectively, from campaign tools and management to AI-powered seller tools. My work combines systems thinking, product strategy, and execution to ship scalable solutions that improve user adoption, operational efficiency, and business growth across global markets.
Highlights
- Designed multiple 0→1 products and scaled core experiences across the TikTok Shop Affiliate ecosystem.
- Led end-to-end design for seller, creator, and agency workflows, including AI-powered experiences and managed collaboration services.
- Drove cross-functional alignment across product, engineering, research, content design, and business stakeholders to deliver complex, high-impact initiatives.
- Delivered measurable business outcomes, including increased adoption, creator engagement, seller collaboration, and GMV growth.