Hello, my name is Xiaoye Lin. “Xiaoye” means “Little leaf” in Chinese.
I have 10+ years in designing thoughtful, strategic and elegant experiences.
My expertise
Growth
Drop-offs? bottlenecks? I optimize the current flow with Data and customer insights. I do experimentations to improve metrics, shape strategy and product planning.
Innovation
Looking for a design partner in ideating, validating and designing to shipping the groundbreaking market-first products. I solve unique problems, even if it is still an idea.
Enterprise
Seeking a seasoned designer to work on complex products? I have helped shipping multiple B2B and enterprise products successfully with complex system and use cases.
Work with me
“Xiaoye is curious, proactive, and inclusive. This is her superpower.”
“Xiaoye is not only a joy to work with but a wonderful UI and design system designer. Her work ethic and collaboration skills are unmatched.”
“Xiaoye took on the challenge of making our password management product easier to understand, while also considering the business’ need to handle a wide variety of customer experiences between B2B and B2C uses. ”