Hello, my name is Xiaoye Lin. “Xiaoye” means “Little leaf” in Chinese.
I have 10+ years in designing thoughtful, strategic and elegant experiences.
My expertise
Growth
Identify opportunities to convert new users and optimize existing user onboarding to stop churns by using data and customer insights.
Innovation
Strategic design partner from ideation, validation to final delivery—solving complex, novel challenges for a market-first product
Enterprise
contributed to the launch of multiple B2B and enterprise products, designing for intricate systems and diverse use cases.
Work with me
“Xiaoye has demonstrated exceptional professionalism, a strong sense of ownership, and outstanding problem-solving skills.”
“Xiaoye was instrumental in driving the vision forward for our projects. She embraced change and put user first!”
“Xiaoye is not only a joy to work with but a wonderful UI and design system designer. Her work ethic and collaboration skills are unmatched.”