Growth & Monetization
Role: Product Designer at
Team: 18-person cross-functional Growth team across Product, Design, Engineering, Data, and Marketing
Year: 2020–2021
Ownership: Onboarding, subscription plans, and cross-platform upsell experiences
Overview
I led design across Dashlane’s acquisition and subscription journeys, partnering with a global team to drive user activation, retention, and revenue growth across web, desktop, and mobile. I also led the UX for a global subscription revamp introducing a new mid-tier plan, identified early-funnel friction, and tested targeted improvements across key conversion touchpoints.
My contributions
- Designed and launched onboarding that demonstrated Dashlane’s core value (Autofill).
- Led cross-platform UX for a global subscription and pricing revamp.
- Simplified plan comparison, purchasing, account management, and upgrade experiences.
- Designed solutions and supported A/B experiments for quick wins, improving activation and conversion based on behavioral data and churn analysis.
Full case study details available upon request.
Onboarding
Mobile upgrade flow
Tools
Identity Dashboard
Password generator
New device connector
Password Changer
VPN
Dark Web Monitoring
Home
Vault
Contacts
Tools
Settings
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