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Role: Lead Product Designer

Team: Founder, 2 PMs, 8 Engineers, 2 Designers

Duration: 2023–2024

Ownership: Hiring Manager, Franchise Owner, Applicant experiences

Joined shortly after MVP launch to help scale the product. Partnered with founders and cross-functional teams to identify high-impact opportunities for growth, validate solutions, and deliver customer experiences that accelerated product maturity and business growth.

Overview

Impact

  • 87% interview conversation rate
  • 27% 90-day employee turnover
  • Enabled enterprise adoption across brands including McDonald's, Chick-fil-A, Burger King, and Taco Bell
  • Helped scale the product through the company's acquisition by Humanly.io

My contributions

  • Shaped product strategy and vision alongside company leadership.
  • Led end-to-end design across multiple product areas, from concept to launch.
  • Drove product decisions through user research, data, and rapid experimentation.
  • Influenced roadmap prioritization with founders, product, and engineering.
  • Established scalable design processes and a design system to accelerate delivery.
  • Mentored designers and elevated design quality across the organization.

Designed by Xiaoye Lin, made withCursor, hosted onGithub, deployed onVercel.

© 2026 Xiaoye Lin