Scaling TikTok Shop Affiliates

Role: Senior Product Designer leading Creator–Seller Affiliate collaboration across

Year: 2024–2026

Team: Global cross-functional team

Platform: Web and mobile

I design scalable tools that simplify seller to creator partnerships, from discovery and outreach, commissions and sample management. My work spans product strategy and complex workflows.

Shipped multiple 0-to-1 initiatives for seller- and creator-facing marketplaces.
Optimize seller–creator collaboration workflows across traditional features and AI Agent flows.
Aligned multiple teams around shared patterns and priorities to raise design quality.
Used AI-assisted tools to accelerate design and engineering workflows and ship features. see the keynote

View Case Studies

Seller–Creator Collaboration tooling

Collaborations

Work with select creators

Open collaboration with all

Platform collaborationsTarget collaborations

Outreach usage800Invite to collaborate

Invitation nameSearch

All fee structures

All recruiting methods

All status

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Collaboration name	Fee structure	Recruiting method	Status	Sample approval rate	Creator	Action
Summer Glow Skincare Launch Last modified on 12/18/20265 products	Commission only	Platform outreach	Ongoing	39%	40	View
Labor Day Gift Guide 2026 Last modified on 06/12/202626 products	Commission only	Manual outreach	Completed	76%	80	View
Active Wear Spring Refresh Last modified on 04/03/202613 products	Flat fee based	Manual outreach	Ongoing	54%	40	View
Protein Snack Bar Sampling Last modified on 02/29/20263 products	Commission only	Platform outreach	Ongoing	10%	40	View
Home Fragrance Collection Drop Last modified on 12/18/20265 products	Flat fee based	Manual outreach	Ongoing	40%	40	View

Create collaboration

1General info

2Products

3Preferences

4Review

General info

Notes

Name this invitation something you'll recognize later (e.g., purpose, event). Creators won't see this name.
Your invitation goal determines how TikTok Shop matches creators for you.
Once this invitation expires, creators can no longer accept it or earn the offered commission.

* Invitation name

Invitation name

* Invitation goal

Boost sales

Increase views and engagement

Get high quality content

* Recruiting end date

Recruitment end date

At least 7 days from today

* Collaboration valid until

Collaboration end date

At least 30 days after the recruiting period ends

Contact info

Share your contact info so invited creators can reach out with questions.

* Email address

testaccount@xy.com

* Phone

US +1

348 348 3423

Invitation text

Introduce yourself and share a bit about why you're excited to collaborate.

Insert creator username

You may want to include:

Your shop or brand introduction

Purpose of this invitation

Why do you want to collaborate with creators

0/500

Content type

Smart match currently only supports shoppable video.

Content type

Shoppable video

DiscardNext

Scale Creator Outreach with AI

Find Creators

Search by username, products, hashtags or keywords in content

Filter byCreatorsFollowers

Product category ⓘFollower sizeAvg. commission rate ⓘContent type ⓘCreator agencyFast growing ⓘ

0/50 selectedBatch inviteSort by Relevancy⌄

CreatorTop videoRevenueUnits soldAvg. viewsEngagement

glowwithmia

Mia Chen

Categories: Beauty, Skincare

Followers: 842.7K, Female 78%, 18–24

$18.4K1.2K286K8.70%

Invite

jaytrainsdaily

Jay Carter

Categories: Fitness, Wellness

Followers: 392.1K, Male 64%, 25–34

$9.7K824154K6.20%

Invite

stylebysolFast growing

Sofia Reyes

Categories: Fashion, Accessories

Followers: 1.3M, Female 71%, 18–34

$32.8K2.9K611K11.40%

Invite

snacklabnoah

Noah Patel

Categories: Food, Fitness

Followers: 218.6K, Male 58%, 18–34

$6.2K49792K5.80%

Invite

amaraathomeFast growing

Amara Brooks

Categories: Home, Lifestyle

Followers: 674.9K, Female 69%, 25–44

$21.1K1.7K348K9.30%

Invite

Engage Creators in the TikTok app

Invitation

Valid until Jan 19, 2026

Overview

Products (4)

Free sample

Sample approval rate: 33.3%

High commission

12%-17%

Extra earnings

2% Shop Ads commission every sale generated

Products

Sample requested

Latex-Free Teardrop Makeup Blender Sponge

Earn $1.35

$8.99

4.942.7K sold

Velvet Matte Lipstick in Cherry Rouge

Earn $2.64

$16.50

4.79,540 sold

24K Gold Radiance Essence 50ml

Earn $5.44

$32.00

4.85.1K sold

Preferred content type

Shoppable LIVE, Short video

About this shop

Dewpoint Beauty Co.Top-Rated Seller4.566.5K sold103 collabs

Performs better than 97% of other shops

Message from the shop

Hi Rebecca, we loved your everyday glam tutorials. We’d love to send you our Cherry Rouge lipstick and Gold Radiance cream to try — samples are on us, and you’ll earn 12–17% on every sale from your videos.

8:00

Not interestedAdd all

Brand Connect Program

Hit the goal for big rewards by posting products and picking up tasks to finish.

Commission
boost

Top performed
brands

Traffic
support

GoalFeb 24 - March 31, 2026

Post 10 videos for $10,000 GMV

To earn $1,000 cash

with a special badge

Track progress

Coupons are available to use. First come first serve.

Claim

Get started

Get samples from the products below or start from the tasks.

ProductsTasks

CategoryPriceIn showcase

50%

Women Ivory Lace Trim Flowy Tank Top Sleeveless Summer Blouse

Earn $3.00$2.46

$29.992.1K sold

Get sample

50%

Women everyday straight-leg trousers for business casual or weekend

Top 10 selling in Women

Earn $3.00

$29.992.1K sold

Get sample

52%

Oversized square acetate sunglasses UV400

Earn $2.10

$19.993.4K sold

Get sample

45%

Emerald Satin Slip Midi Dress with Cowl Neck

Earn $3.60$2.90

$35.991.8K sold

Get sample

30%

Women fashion watch with mesh strap

Earn $4.50

$45.00860 sold

Get sample

25%

Centella soothing gel moisturizer 50ml

Earn $2.60

$24.505.7K sold

Get sample

OverviewMy progress

8:00