Scaling TikTok Shop Affiliates

Context

I design scalable tools that simplify seller to creator partnerships, from discovery and outreach, commissions and sample management. My work spans product strategy and complex workflows.

Impacts

• Led end-to-end design from strategy and discovery through launch.
• Launched multiple 0-to-1 seller and creator collaboration experiences, generating over $1M in weekly GMV
• Optimize seller–creator collaboration workflows, in traditional feature and AI Agent flows
• Aligned multiple teams around shared patterns and priorities to improve team velocity.
• Established reusable components and standards across Affiliate platforms.
• Used AI-assisted tools to accelerate design and engineer workflow and shipped features.